Leadership coaching and strategic planning for founders and mission-driven leaders.
I help leaders clarify vision, align strategy with values, and build organizations that last without burning out the people who run them.
Many mission-driven leaders are navigating systems shaped by urgency, tight resources, and constant pressure while trying to lead with care, integrity, and accountability.
Whether you’re running a nonprofit, launching a social enterprise, or re-imagining your next chapter, the tension between impact and sustainability is real.
My work begins by naming that tension without judgment and supporting you to lead from clarity rather than depletion.
If it feels harder than it should—it’s not just you.
My Coaching Approach
Leader Capacity as Infrastructure
Strategy and leadership built for the long haul, because a depleted leader can't build a sustainable organization.
Systems-Aware Strategy
Clear-eyed understanding of nonprofit, philanthropic, and entrepreneurial systems and how to move within them without losing yourself.
Clarifying what you’re building, who it’s for, and what needs to shift for it to be sustainable.
Vision Alignment
Sustainable Growth
Funding and revenue strategies that support integrity, community, and long-term viability.
WHO I SUPPORT
I work with:
*Nonprofit founders and executive leaders
*Social entrepreneurs and cooperative builders
*Early-stage founders with community-centered visions
*Leaders navigating growth, transition, or burnout
*Small business owners ready to grow
*Leaders who need a strategic plan
If you’re mission-driven, systems-aware, and ready to build with intention, this work is for you.
“My work has evolved by working with Shalita. She’s encouraged me to document my ideas by writing it down, taking it out of my spirit and putting it onto paper. It has also brought a network to me that I can bounce ideas off of. ”
—Cindy J.
“Since working with Mrs. O'Neale, I have been able to step outside of my fears as a nonprofit leader and move forward with what my passion is.”
—Felicia W.